Founding Client Program — 3 Slots

The Outbound Engine Install

~2-week setup (dedicated infrastructure + warm-up, included and priced in), then the 45-Day Proof Window (Stage 1) from your first send.

Your first outbound engine — built and run for you, before your first sales hire. You just take the meetings. I run your cold outbound end-to-end, on AI Orchestration: dedicated domains, warm-up, ICP list, copy, sending, and reply management — all included.

Every Engine Install Includes

ICP-Qualified Leads

US B2B, decision-maker reachable, every email verified before send

Founder-Led Cold Email

4-touch async sequence (T1, T2 day 3, T3 day 7, T4 day 21 breakup). Sniper Formula 60-90 word copy.

Weekly Pipeline Review

Reply rate, objection patterns, what changes next. What's working and what's not.

The Founding Exchange

Three founding slots, one per named case study I need. What you agree to in return is listed with the price below.

Why $3,000

Your first sales hire: $10K+/month fully loaded, and months of ramp before the first meeting shows up. DIY: tool subscriptions plus your nights, on a domain you can't afford to burn.

The Outbound Engine Install is $3,000, once — a dedicated engine built and run for you by the founder directly, setup included and priced in. At Day-45 you see the pipeline math in your numbers (your ACV × your close rate) and decide: continue at $3,000/month, month to month, locked for as long as you remain a client if you continue within seven business days after the window ends — or walk. Three founding slots at this rate, one per named case study we need. When they fill, new clients pay $4,500.

How It Works

1

Apply

3-question form. 90 seconds. Brooks reviews every application personally.

2

Setup Starts

Agreement signed. The invoice goes out when you sign off on the list and copy, due within five business days of the invoice date; the first email goes out after payment is received. Setup (~2 weeks) begins after signature, then your 45-Day Proof Window (Stage 1) starts at first send. Weekly written update.

3

The Day-45 Decision

We bring you the pipeline math in your numbers (your ACV × your close rate) and you decide: continue at the locked founding rate, or walk. Month to month. The window is backed — see the FAQ below.

Frequently Asked Questions

What exactly is a qualified meeting?

A qualified meeting is a call actually held, with someone whose title is listed as a qualifying decision-maker title on the ICP Criteria Sheet we co-sign at kickoff, at a company matching that same sheet, attended for at least 15 minutes. Every meeting is measured against that sheet — and you can challenge in writing, within three business days, any meeting that misses it.

What happens if no qualified meeting lands inside the 45-day window?

You pay nothing: a 100% refund, automatic, initiated within 7 business days after the window ends (counting any extension; a meeting booked inside the window can move that start later, as the Refund Policy explains), by bank transfer to a business bank account you designate in writing. The refund holds as long as your side keeps moving: approvals and access inside three business days when I ask, and replies to scheduling inside 48 hours. Delays extend the window day for day (up to ten business days), and the refund is void if your cumulative delay materially prevents the full 45 days. Full terms are in our Refund Policy. The bet is ours, not yours. No clawback on the work done: you keep all leads sourced and copy drafts.

The founding exchange: you owe the case study, testimonial, and reference calls only once I deliver a qualified meeting, and they end if I refund the fee in full or the signed agreement ends before any qualified meeting.

Why founder-led and not an SDR farm?

Junior handoffs and outsourced SDR farms are how cold email becomes spam. I run every campaign myself with founder-level judgement. Smaller scale, sharper signal.

Why no monthly contract or auto-renewal?

No monthly contract is required up front, and nothing renews on its own. The Outbound Engine Install is one fixed-fee engagement: a ~2-week setup, then the 45-Day Proof Window (Stage 1) from your first send. Until the window ends, either side can end the engagement on 15 days' written notice. Continuing afterward is your choice: sign the separate monthly agreement within seven business days after the window ends to lock in $3,000/month, and either side can end that monthly plan on 30 days' written notice. The lock is on the price, not on you.

Is the refund automatic?

Yes. If the 45-day window ends without a qualified meeting on your calendar, the refund is processed without you having to request it — 100%, sent by bank transfer to a business bank account you designate in writing, within 7 business days. International transfer fees are borne by ENPITS.

Built on AI Orchestration

Signal-first targeting + Sniper Formula copywriting + verified email gate + CAN-SPAM compliant footer. Founder-led, no SDR farm, no junior handoff, no faceless outsourcing.