Founding Client Program — 3 Slots
The Outbound Engine Install
~2-week setup (dedicated infrastructure + warm-up, included and priced in), then the 45-Day Proof Window (Stage 1) from your first send.
Your first outbound engine — built and run for you, before your first sales hire. You just take the meetings. I run your cold outbound end-to-end, on AI Orchestration: dedicated domains, warm-up, ICP list, copy, sending, and reply management — all included.
Every Engine Install Includes
ICP-Qualified Leads
US B2B, decision-maker reachable, every email verified before send
Founder-Led Cold Email
4-touch async sequence (T1, T2 day 3, T3 day 7, T4 day 21 breakup). Sniper Formula 60-90 word copy.
Weekly Pipeline Review
Reply rate, objection patterns, what changes next. What's working and what's not.
The Founding Exchange
Three founding slots — one per named case study we need. In return you give us proof: a named case study, a short testimonial, and up to two 30-minute reference calls down the road, with future founders sizing us up, plus about fifteen minutes of data questions a week. Agreed at signing; all of it except the weekly questions disappears if we don't deliver a meeting, or if the money goes back.
The Outbound Engine Install
one-time fee · continuing is optional: $3,000/mo, month to month, on a separate monthly agreement (no lock-in)
Founding Client Program — 3 slots, one per named case study
~400–460 approved-ICP prospects (derived from the contracted send rate) / 50 emails per day / 4-touch sequence. Brooks runs it end-to-end.
- Approximately 400–460 approved-ICP prospects (derived from the contracted send rate)
- 50 cold emails per day, 4-touch breakup sequence
- Weekly written update on what's working
- Founding exchange: named case study, testimonial, up to two 30-minute reference calls, about fifteen minutes of data questions a week — agreed at signing; all of it except the weekly questions disappears if no meeting is delivered
- Brooks runs the system end-to-end
Why $3,000
Your first sales hire: $10K+/month fully loaded, and months of ramp before the first meeting shows up. DIY: tool subscriptions plus your nights, on a domain you can't afford to burn.
The Outbound Engine Install is $3,000, once — a dedicated engine built and run for you by the founder directly, setup included and priced in. At Day-45 you see the pipeline math in your numbers (your ACV × your close rate) and decide: continue at $3,000/month, month to month, locked for as long as you remain a client if you continue within seven business days after the window ends — or walk. Three founding slots at this rate, one per named case study we need. When they fill, new clients pay $4,500.
How It Works
Apply
3-question form. 90 seconds. Brooks reviews every application personally.
Setup Starts
Agreement signed. The invoice goes out when you sign off on the list and copy, due within five business days of the invoice date; the first email goes out after payment is received. Setup (~2 weeks) begins after signature, then your 45-Day Proof Window (Stage 1) starts at first send. Weekly written update.
The Day-45 Decision
We bring you the pipeline math in your numbers (your ACV × your close rate) and you decide: continue at the locked founding rate, or walk. Month to month. The window is backed — see the FAQ below.
Frequently Asked Questions
What exactly is a qualified meeting?
A qualified meeting is a call actually held, with someone whose title is listed as a qualifying decision-maker title on the ICP Criteria Sheet we co-sign at kickoff, at a company matching that same sheet, attended for at least 15 minutes. Every meeting is measured against that sheet — and you can challenge in writing, within three business days, any meeting that misses it.
What happens if no qualified meeting lands inside the 45-day window?
You pay nothing — 100% refund, automatic, initiated within 7 business days by bank transfer to a business bank account you designate in writing, subject to the eligibility terms in our Refund Policy. The bet is ours, not yours. No clawback on the work done: you keep all leads sourced and copy drafts.
Why founder-led and not an SDR farm?
Junior handoffs and outsourced SDR farms are how cold email becomes spam. I run every campaign myself with founder-level judgement. Smaller scale, sharper signal.
Why no monthly contract or auto-renewal?
The Outbound Engine Install is a single fixed-fee engagement: a ~2-week setup, then the 45-Day Proof Window (Stage 1) from your first send. At Day-45, both sides decide whether to continue month-to-month. No auto-renew; either side can end the monthly retainer on 30 days' written notice, and either side can end the Program itself on 15 days' notice. The lock is on the price, not on you.
Is the refund automatic?
Yes. If the 45-day window ends without a qualified meeting on your calendar, the refund is processed without you having to request it — 100%, sent by bank transfer to a business bank account you designate in writing, within 7 business days. International transfer fees are borne by ENPITS.
Built on AI Orchestration
Signal-first targeting + Sniper Formula copywriting + verified email gate + CAN-SPAM compliant footer. Founder-led, no SDR farm, no junior handoff, no faceless outsourcing.